Talking Rain Boosts Category Insights for Retailers
Talking Rain deploys Symphony EYC Assortment and Space Planning. With Symphony EYC’s training and implementation assistance, Talking Rain was able to go live with its new system in less than six months.
Available as part of Symphony EYC’s G.O.L.D. solution suite, Assortment and Space Planning is expected to enable the Talking Rain category management, marketing and sales teams to provide its retailers with insights around how to best assort and merchandise the emerging enhanced water category.
“Our ultimate strategy is to be a trusted advisor providing insight to the retailer about the right product mix and placement of products. In order to achieve this we needed a tool that drove easy-to-understand, fact-based decisions, had a rapid implementation and would integrate to a space planning solution,” says Shawn Fox, category manager, Talking Rain. “After a lengthy search, we selected Symphony EYC’s Space Planning and Assortment Manager since they provided the functionality we needed, but also offered rapid deployment and data management services to consolidate and cleanse our category management data.”
Available as part of Symphony EYC’s G.O.L.D. solution suite, Assortment and Space Planning is expected to enable the Talking Rain category management, marketing and sales teams to provide its retailers with insights around how to best assort and merchandise the emerging enhanced water category.
“Our ultimate strategy is to be a trusted advisor providing insight to the retailer about the right product mix and placement of products. In order to achieve this we needed a tool that drove easy-to-understand, fact-based decisions, had a rapid implementation and would integrate to a space planning solution,” says Shawn Fox, category manager, Talking Rain. “After a lengthy search, we selected Symphony EYC’s Space Planning and Assortment Manager since they provided the functionality we needed, but also offered rapid deployment and data management services to consolidate and cleanse our category management data.”