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Sales & Marketing

  • Kia Uses AR to Give Consumers Free Cars

    The automaker is using an augmented reality experience through Facebook Messenger to promotes its Stinger Sports Sedan.
  • Coca-Cola to Stock Rideshare Fleets

    The beverage giant is the latest packaged goods company to partner with Cargo, an in-vehicle commerce platform that supplies snacks and other necessities to ride-share operators such as Uber and Lyft.
    Cargo in-car commerce
  • Phygital Retail and New-Age IT Services

    This white paper from Hexaware examines some of the new age IT infrastructure services that solution partners can provide to help retailers deliver the "phygital" experiences needed to satisfy increasingly demanding consumers.
    Hexaware teaser image
  • The Era of Fast-Moving Consumer Images

    The number of product images needed for e-commerce and social media increases each year. As a consumer packaged goods marketer, how do you create images at scale, and quickly — all while staying in budget? This white paper explains what top brands are doing to solve this challenge.
    The Era of Fast-Moving Consumer Goods
  • 7-Eleven Builds Supply Chain Muscle Via JDA

    A range of cloud-based solutions are designed to better manage inventory and streamline supply chain processes.
  • Halo Top Leads IRI's 'New Product Pacesetters'

    The upstart brand's success illustrates the growing influence of small product manufacturers on the consumer goods marketplace.
  • P&G Acquires Merck’s German-Based OTC Brands

    The deal will expand P&G's geographic scale, brand portfolio and category footprint in most of the world’s top 15 OTC markets.
  • Digital Marketing Self Assessment: Transform the Way You Engage Consumers

    Four key factors determine marketing success: strategy, customer, technology, and operations. Take a detailed digital assessment of these categories. Then begin creating a plan to transform your consumer engagement, from awareness and acquisition to loyalty and advocacy. Get the tools to implement a customer-focused strategy now.
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