Sales & Marketing

In addition to adding two new leaders, Campbell North America Innovation Vice President Darren Serrao has been promoted to Senior Vice President, Innovation and New Business Development.

At any point in time a CPGs Marketing organization is running various kinds of consumer engagement programs. Sampling campaigns via print media, Facebook contests, Internet QR code raffles are all common today. The key is to listen to the consumers thoughts that are reflected in these interactions like digital fingerprints we leave behind.

Alexander Lacik returns to Reckitt Benckiser U.S. to bring new innovations to the health, home and hygiene space.

The app concept came directly from brand loyalists who recognized the necessity of tempering to enjoy all of the flavors of Haagen -Dazs ice cream.

Energizer CEO Ward Klein is very excited about the prospect of combining the Stayfree pad, Carefree liner and o.b. tampon feminine hygiene business with its Playtex Feminine Care business.

The brand introduces a new peel and serve tray package in response to consumers becoming more savvy to using avocado and guacamole.

A new report from the retail behemouth rests on Q1 2013 sales and survey data to identify ongoing trends that impact the way people shop. Find out how a lack of trust in the government will impact shopper confidence and which categories will benefit most from a gradually improving job market.

Campbell Soup Company expects to launch more than 200 new products in fiscal 2014 as the company strengthens its core businesses and expands into higher-growth spaces, including new consumer segments, categories and geographies.