Nespresso Taps Multichannel Commerce Solutions

To help global companies implement cross-border multichannel commerce solutions more effectively, Accenture has become the sole global strategic partner of hybris. The agreement is expected to enable international brands to create consistent consumer transaction experiences across multiple channels, including online, mobile and in-store, regardless of geographic location.

This alliance combines Accenture's digital marketing strategy, customer experience, platform management and implementation with hybris’ omni-channel software and technology. The two companies will offer comprehensive multichannel commerce solutions to enterprises in retail, manufacturing, wholesale distribution, telecommunications, media/publishing, software, and gaming.   

The collaboration between the Accenture and hybris is highlighted by a contract win with Nestl Nespresso S.A. (“Nespresso”), to implement a multichannel commerce solution that uses hybris, SAP CRM and SAP Retail integration as its key elements. The two and a half year implementation will include eCommerce, point of sale, call-center and back-office functions. The new platform will help Nespresso offer a more personalized and complete customer experience and allow Nespresso to benefit from streamlined and consistent technology and processes across the 41 countries in which it operates.

“This program will provide Nespresso with a single, streamlined, interactive platform that will create more consistent and seamless experiences for consumers underpinned by agile and flexible business processes that support local market needs,” says Fabio Vacirca, global managing director of Accenture’s Consumer Goods and Services practice. “Our work will combine the digital and multichannel commerce experience of Accenture Interactive with the industry know-how of our Consumer Goods and Services team.”

Accenture’s multichannel commerce and digital marketing work is delivered as part of Accenture Commercial Services for Consumer Goods, a business service that aims to help companies increase sales and margins and improves interactions with customers, channels and consumers through innovative analytical, multichannel and operational capabilities.

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