Sales & Marketing

P&G Launched Largest Consumer Event in 175 Years
When it comes to marketing, most consumer goods companies have turned their attention toward integrated digital marketing campaigns.
P&G has certainly jumped on the bandwagon, but it hasnt given up on the good old-fashioned ways of marketing either with social tie-ins of course. Earlier this month, P&G set out to prove the superiority of its products with a freebie bonanza on the streets of NYC.
Coty Promotes Senior Marketing Executives
In addition to naming a Senior Vice President, Global Marketing American Fragrances for Coty Prestige, the company filled the newly created role of Senior Vice President Color Cosmetics, Coty Beauty.

TreeHouse to Buy Cains Foods for $35M

The acquisition is expected to round out TreeHouse Foods' assortment of private label pourable and spoonable dressings.
Twinkies to Return to Store Shelves

Hostess says the cakes will taste the same but that the boxes will now bear the tag line "The Sweetest Comeback In The History Of Ever."
Retail Velocity Expands POS Data Sharing Database

Designed to educate the CPG manufacturer community on the availability of direct POS data from more than 300 retailers and distributors, registered visitors to the website can quickly identify what type data each retailer makes available to manufacturer partners.
The New Rules of Consumer Engagement

A whopping 52 percent of U.S. consumers are buying directly online from brands they trust, proving that CPG companies now have far greater opportunities to walk alongside shoppers. Experts from Hershey, GMA and PwC weigh in on how digital channels, mobile adoption and D2C are rewriting the rules of retailing and CPG manufacturing.
CPG Companies Believe They Lack the Talent to Convert Data into a Business Asset

Consumer packaged goods companies have invested heavily in technology platforms to improve their trade promotion performance but many lack the talent or business processes to capitalize on these investments, a new study from Accenture finds.
American Greetings Named a Top Trusted Web Site

American Greetings is recognized for demonstrating leadership in brand protection, online security, and privacy best practices.
Sony Electronics Selects Retail Execution Platform

Based in California, Sony Electronics is the U.S. sales and marketing arm of Sonys global electronics business and will be deploying several components of the Buzz Retail solution.
Campbell's to Expand International Portfolio

The company plans to acquire a market leader in the assortment segment of the sweet biscuits category in China and Hong Kong, where growth in sweet biscuits is outpacing the growth of the $60 billion global sweet biscuits market.

P&G Launched Largest Consumer Event in 175 Years

Coty Promotes Senior Marketing Executives

TreeHouse to Buy Cains Foods for $35M

Twinkies to Return to Store Shelves

Retail Velocity Expands POS Data Sharing Database

The New Rules of Consumer Engagement

CPG Companies Believe They Lack the Talent to Convert Data into a Business Asset

American Greetings Named a Top Trusted Web Site

Sony Electronics Selects Retail Execution Platform

Campbell's to Expand International Portfolio

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