Sales & Marketing

Straight Talk: Experts Debunk TPM Myths
This first edition of CGT's new Straight Talk series provides clarity around big misconceptions in Trade Promotion Management, where myths run rampant and lead to a resignation amongst suppliers that trade is a cost of doing business and basic spreadsheets will suffice. Nothing could be further from the truth.
Kimberly-Clark Connects Social Media to In-Store Sales
Find out how Kimberly-Clark's Baby and Childcare brands are developing price promotions for the digital world to help moms interact and build relationships with its brands.

Too Small for TPM?

Fred Schroeder, president, Adesso Solutions, offers realistic tips for small to mid-sized consumer goods manufacturers who want to conquer the seemingly impossible task of achieving trade promotion effectiveness.
Mars Names Vice President of Sales

The executive joins Mars from Johnson & Johnson where he most recently served as the General Manager-Walmart Global Cross Functional team for the Consumer Products segment.
Pinnacle to Acquire Unilever Business

The portfolio being acquired includes a broad range of liquid and dry-mix salad dressing flavors under the Wish-Bone and Western brand names, at a purchase price of $580 million.
Campbell Closer to Sale of European Business

The proposed transaction includes Campbells national brands of soups, sauces and simple meals, including Liebig and Royco in France, Erasco in Germany, Bl Band in Sweden and Devos Lemmens and Royco in Belgium.
TreeHouse to Make $187M Acquisition

The acquisition of Associated Brands will significantly strengthen TreeHouse's retail presence in private label dry grocery and will introduce a line of specialty tea products to complement its fast growing single serve coffee business.
Danone Buys Yogurt Toppings Business

Danone says the purchase, for an undisclosed price, "will advance Danone's ambition to further develop yogurt consumption by notably expanding the various ways in which Americans can enjoy yogurt."
Eight O'Clock Coffee Revamps Look

The iconic, 150+ year-old brand showcases its "redressed" package in stores and on the runway; taps Eight O'Clock Coffee enthusiasts to spread the word by "spotting the red bag".
The 5 Ways CPG Brands Squander Their Marketing Dollars

Looking to drive sales without blowing your budget? The following white paper highlights five problem areas to avoid in order to more effectively and efficiently spend your marketing dollars.

Straight Talk: Experts Debunk TPM Myths

Kimberly-Clark Connects Social Media to In-Store Sales

Too Small for TPM?

Mars Names Vice President of Sales

Pinnacle to Acquire Unilever Business

Campbell Closer to Sale of European Business

TreeHouse to Make $187M Acquisition

Danone Buys Yogurt Toppings Business

Eight O'Clock Coffee Revamps Look

The 5 Ways CPG Brands Squander Their Marketing Dollars

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