Sales & Marketing

Unilever Targets Growth in Emerging Markets through Analytics
Despite a steady growth of large modern retailers, traditional trade still represents a significant share of Unilever's retail sales in emerging markets. The key to growth is to empower the field force with intelligent market information.
Winning with Analytics
In our analysis of two decades worth of financial balance sheets and income statements, Supply Chain Insights found that all industry segments are facing slowing growth, struggling with pressures on margins, battling an increase in complexity and feeling a need to speed up cycles. Analytics offer a promise to help, but traditional analytics are not sufficient.

Demand Signal Data Management

CGT and SAP surveyed the consumer goods executives to understand the underlying infrastructure needed to move demand signal data initiatives forward.
2013 Standout SMBs

Based on glowing reader nominations, CGT presents 14 small to mid-sized companies, including KEEN, Popcorn, Indiana and Yasso Frozen Greek Yogurt, with the title of 2013 Standout SMB. Find out what they've been up to over the last year and what plans they have for the future.
PepsiCo Simulates Market Conditions

PepsiCo brand managers believe that analyzing data helps them in understanding consumer choices, at depths sufficient enough to get insight into the products they should likely retain, discard or even revalue.
Spring 2013 Tech Preview Guide

CGT invited leading technology providers to showcase new solutions that promise to reinvigorate strategic IT initiatives in your supply chain, sales and marketing or innovation organizations.
Hershey Collaborates to Automate Advanced Ordering

The Walmart Sales Category Strategy and Insights Team at The Hershey Company was spending an inordinate amount of time manually generating product orders. Here's how they solved the problem.
2013 Consultant Services Preview Guide

Three leading consultant organizations showcase new services that address mission-critical business needs of consumer goods companies.
Walmart App Gives Suppliers Access to Data

The program has already been piloted over the last several months with major suppliers involved including L'Oreal, P&G, General Mills, Kellogg and more.
U.S. Consumers Love Brands that Love Them

A new survey of 1,000 consumers reveals that loyalty has indeed become a two-way street. No longer are the days when brands can advocate solely for themselves. Read on for a breakdown of consumer loyalty preferences by gender, generation and geographic location.