Sales & Marketing

Building Integrated Business Service for Analytics in CPG
At the end of the day, manufacturing a consumer product comes down to selling, servicing and delivering.What product? How many units? Shipped by when? Which customers? On which terms? These are the kinds of questions that producers of consumer goods are generally expected to address on a more or less real-time basis.
Top 5 Stories of 2013So Far
As we enter the second half of the year, the editors of CGT revisited the headiness that you read most. What do they tell us? You love a good list, especially if it predicts consumer trends OR ranks competitive products. Let us know what you think of these articles in retrospect. Did market predictions made ring true? Do the leading products still lead? Did key consumer trends take off or taper off? And what do you expect in the second half of 2013?

K'NEX Expands E-Commerce in China

K'NEX partners with Export Now with plans to launch new products to the China market on a quarterly basis.
Kroger, Harris Teeter Announce $2.5B Merger

Harris Teeter brings to Kroger an exceptional brand and complementary base of 212 stores in attractive southeastern and mid-Atlantic markets and in Washington, D.C.
Consumer Goods Forum Identifies Two Megatrends

More than 200 executives from leading consumer goods and retail organizations worked together to focus on how the industry can bring benefits to consumers through collaborative initiatives. The effort was triggered by the significant changes in society, consumer behavior, the environment and technology. In the end, two megatrends and three action plans emerged.
Unilever Invests in Leadership Facility

This facility will play a key role in developing the talent to lead Unilever, as it aims to double the size of the business, while halving its environmental impact and increasing its positive social impact.
General Mills Taps Social Media Solution

General Mills manages its content publishing and consumer engagement across Facebook, Twitter, YouTube, Google+ and LinkedIn, with a solution from Spredfast.
P&G, Accenture Collaboration Wins Award

The award recognizes the collaboration on a commercial services program in which Accenture manages P&Gs digital marketing campaigns, e-retailer content and virtual reality centers.
Incorporating Predictive Analytics with the Demand Signals to and from Trade Promotions

To optimize the utilization of trade promotion funds it is important to have reliable demand signal data available that is sourced from a point that is as close as possible to the consumer, eg POS devices. When POS data is not available how does a business tackle the optimization challenge if a large proportion of the data set is missing? Download the latest industry White Paper to learn more.
Mondelez Takes Mobile Pilot Program to Brazil

After a successful U.S. roll out, this breakthrough initiative aims to activate new mobile technologies and ignite cultural change in Brazil in just 90 days.

Building Integrated Business Service for Analytics in CPG

Top 5 Stories of 2013So Far

K'NEX Expands E-Commerce in China

Kroger, Harris Teeter Announce $2.5B Merger

Consumer Goods Forum Identifies Two Megatrends

Unilever Invests in Leadership Facility

General Mills Taps Social Media Solution

P&G, Accenture Collaboration Wins Award

Incorporating Predictive Analytics with the Demand Signals to and from Trade Promotions

Mondelez Takes Mobile Pilot Program to Brazil

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