Sales & Marketing

J.M. Smucker Invests in Organics
The J. M. Smucker Company completes an acquisition of Enray Inc., a privately-held manufacturer and marketer of premium organic, gluten-free ancient grain products.
Why Product Content Is Your Brand's Omni-Channel Advantage
There has been much talk about omni-channel consumers and the impact theyve had on traditional CPG commerce. While its true that the CPG landscape has undergone monumental shifts, the motivation for consumers is quite simple: to take greater control of their lives.

The Nation's Fastest-Growing Retailers

Either through specialized expertise in stores, like lululemon and Under Armour, or by ease of access to a wide variety of products, like Amazon, this year's fastest-growing retailers are going beyond function to a more emotional connection as the key to rapid growth.
Unilever Taps Crowdsourcing for Fresh Ideas

The move comes after a partnership between Unilever and co-creation community eYeka in order to further tap into its open creativity platform across Asia-Pacific, Middle East, Russia and South Africa.
Spin Master Grows through Acquisitions

Through the acquisition of Meccano (known as Erector Set in the United States), Spin Master grows its global portfolio and strengthens its executive team.
Kimberly-Clark Connects Social Media to In-Store Sales

Find out how Kimberly-Clark's Baby and Childcare brands are developing price promotions for the digital world to help moms interact and build relationships with its brands.
Too Small for TPM?

Fred Schroeder, president, Adesso Solutions, offers realistic tips for small to mid-sized consumer goods manufacturers who want to conquer the seemingly impossible task of achieving trade promotion effectiveness.
2013 Social Media Solutions

A comprehensive listing of solution providers that can help fulfill your company's social media platform, marketing, monitoring, measurement and engagement goals. Plus, a summary of how General Mills, P&G and Walmart are using social media solutions to supercharge their digital marketing initiatives.
5 Tips for Being Social from Windsor Foods

Windsor Foods is finding new ways to leverage consumer data to drive brand objectives and strategies, and measure the impact of marketing on sales.
Ride the Next Wave

The very basis of competitive advantage in the consumer goods industry is shifting. The next wave of breakout winners are building and leveraging capabilities rooted in analytics and actionable insights.