SAP to Acquire hybris

SAP AG and hybris announce that SAP plans to acquire hybris, a growing company in e-commerce technology. The acquisition is expected to position SAP to deliver the next-generation e-commerce platform, with the choice of on-premise or cloud deployment, as enterprises around the world seek to optimize the customer experience for businesses and consumers across an ever-growing number of delivery channels, devices and touch points. The combination of enterprise solutions from SAP with the  omni-channel commerce solutions of hybris aim to provide enterprises with the enhanced data and tools necessary to optimize margins and customer loyalty. With a holistic view of the customer relationship, SAP solutions help enterprises manage the full spectrum of customer engagement — across sales, service, marketing and commerce — while maintaining understanding and intimacy through social channels.

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