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Sales & Marketing

  • Prestige Brands Inks Promotion Optimization Deal

    The deal with TABS Group, Inc. is expected to help Prestige Brands measure, plan and optimize its promotional spending.
  • 10 Most Powerful Women in Consumer Goods

    Forbes annual snapshot of the 100 most powerful women includes top politicians and CEOs, activist billionaires, celebrities and more. Here, CGT highlights the top 10 most powerful women in the consumer goods industry, and in this 10th edition, attention must be paid to PepsiCos Indra Nooyi, who appeared on the inaugural list in 2004 and is still here today.
  • New Huggies Pull-Ups Launches Web Site

    With all the sites' new features found on the homepage, finding useful potty training tips, new products, promotions and fun games is even quicker.
  • Campbell to Acquire Plum Organics

    Campbell enters the rapidly-growing premium baby food category and expands its core business in North America.
  • A.G. Lafley Rejoins Procter & Gamble

    Lafley succeeds Robert A. Bob McDonald, who is retiring from the company on June 30, 2013, after 33 years of service.
  • Dannon Boosts Market Share with Big Data Analytics

    Planning accuracy is key to maintaining Dannon's leadership in the yogurt market. And armed with new insights, the company will now attempt to challenge Chobani for the No. 1 spot in the highly competitive, fast growing Greek yogurt market.
  • Coty and Frajo Announce Joint Venture in Brazil

    Currently, Coty has an existing commercial partnership in Brazil to distribute certain brands through a door-to-door distribution model.
  • Unilever Brand Touts Most Viewed Ad Ever

    In just a month since launch, Unilever's Dove Real Beauty Sketches film became the No. 1 viewed online video advertisement of all time. It has also been uploaded in 25 languages to 33 Dove YouTube Channels and has been viewed in more than 110 countries. Find out why and how the campaign evoked an unmatched emotional reaction in millions of consumers worldwide.
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