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09/03/2013

Google and Nestle Reveal Android KitKat

Google has ended months of online speculation about the name of the latest version of its Android mobile operating system by revealing it will be called Android KitKat after Nestl's popular chocolate and wafer confectionery.
The creators of the world's most popular mobile platform have teamed up with the world's biggest food and beverage company to name the next release of the platform Android KitKat.

Android has been developed by the company's engineers under sweet-themed names ever since the release of Android Cupcake in 2009 and continuing in alphabetical order until the most recent version, Android Jelly Bean.
The news that the letter 'K' will be dedicated to Nestl's Kit Kat will surprise most technology commentators, who had widely thought the latest version would be Android Key Lime Pie.

"We're excited to announce this partnership with Android, the world's most popular mobile platform, which will help us to enable even more Kit Kat fans to enjoy their break," says Patrice Bula, Nestl's head of Marketing.
 
"Kit Kat is one of the world's top ten fast-moving consumer goods brands in social media in terms of fan numbers and engagement," he continues. "We continue to build on its strong digital presence with interactive, creative branding campaigns."

To mark the release of Android KitKat, more than 50 million specially branded Kit Kat bars will be available in 19 markets including Australia, Brazil, Canada, Germany, India, Japan, Middle East, Russia, the United Kingdom and the United States.

The packs will lead consumers to the web site android.com/kitkat where they will have the opportunity to win prizes including a limited number of Google Nexus 7 tablets, and credits to spend in Google Play, Google's online store for apps, games, music, movies, books and more. A small number of Android robot-shaped Kit Kat bars will also be offered as prizes in selected markets.
Nestl's branding partnership with Google is the company's latest move in its ambition to leverage digital technology and online content to get closer to its consumers to better understand and cater to their preferences.

Earlier this year, Nestl acquired its first-ever piece of online content property, the Petfinder web site in the United States. The online database, which links prospective adopters with adoptable pets, is visited by more than 100 million pet-lovers annually.

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