Sales & Marketing

5 Steps to Next-Level Revenue Growth Management
Consumer goods companies are embracing revenue growth management (RGM) as an opportunity to shape revenue and margins. In this roadmap, learn how CGs such as Kraft Heinz and Keurig Dr Pepper are finding RGM success.
Decoding Revenue Growth Management to Supercharge Profitability and ROI
In this exclusive Q&A, Paul Smith, SAP’s global solution manager for trade and revenue growth management solutions, outlines how CG companies can strive for a more holistic RGM strategy that balances sustainable growth, enhanced profitability, and business success.
Sponsored

Nike To Overhaul IT Support, Elevating Customer and Employee Experiences

Nike is overhauling its tech operations, consolidating several existing IT support functions to increase access to assistance for its customers, partners, and employees. Learn more.
How General Mills Is Readying For Generative AI-Fueled Misinformation

General Mills is testing artificial intelligence to combat misinformation within its marketing campaigns, a growing imperative for the consumer goods company given the rapid ascent of generative AI.
Coty Signs On As Early Partner for Content Effectiveness Monitoring

Coty has signed on as an early adopter of AI image analytics software that will enable the beauty company to monitor and optimize content effectiveness across its large portfolio of brands.
Why Nike’s Web3 Foray Includes Consumer-Designed Virtual Products

Nike is marrying its consumer feedback loop with its virtual ambitions through the launch of its first member-inspired virtual products.
PepsiCo’s John Phillips On Navigating the Post-Pandemic VUCA Era

John Phillips, PepsiCo senior VP, customer supply chain and go-to-market, presents ways to turn VUCA into opportunities and success in this radically shifted post-pandemic CPG environment.
PepsiCo Marias Gamesa and Chokis Cookie Brands Level-Up Cookieless Connections

PepsiCo is preparing for a cookieless future with investments in its consumer video targeting.
Authentic Brands Kicks Consumer Data Strategy Into High Gear with New CDP

Authentic Brands Group has embarked on a new data management strategy aimed at unifying consumer insights and leveling up digital experiences across its roster of brands.
How Reckitt Leverages AI and Machine Learning in Display Campaign Optimization

In this edited webinar transcript, Reckitt's Imteaz Ahamed and Sigmoid's Sundeep Kumar discuss how CPGs are setting up the parameters for display campaign optimization and leveraging tech to drive growth in the e-commerce space.