Sales & Marketing

Maybelline, Bacardi, 19 Crimes, Three Olives and Mattel Tap Tech for Immersive Brand Experiences
With an assortment of tech-powered offerings now available to enterprises willing to step outside the box, CG companies are learning to prevent loyalty burnout with efforts that immerse consumers into the world of the brand, tapping into technologies like augmented reality, virtual reality, and artificial intelligence.
Kantar XTEL Global Revenue Management Study 2023
Kantar XTEL published the 3rd edition of its Global Revenue Growth Management, highlighting how three years of unrest have impacted performance and priorities among FMCG’s; revealing their perspectives on retail partners, the current and future state of the industry, as well as on their own evolving objectives and priorities.
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A Smarter Approach to Product Transparency: Building Consumer Trust in an Evolving Marketplace

Trust, transparency, and reputation are more than marketing buzzwords. There is real demand for instantly accessible, accurate information about your products, and a well-defined transparency strategy is essential for meeting the needs of consumers. Download this essential guide for CPG manufacturers and retailers in an ever-evolving landscape.
11 Colleges and Universities To Tap for Next-Gen CPG Talent

Look to these schools when trying to source your top tech talent.
Ralph Lauren Launches Digital Platform, First Luxury Store in Canada

The company is expanding its Canadian presence, launching a dedicated e-commerce platform along with its first luxury brick-and-mortar store in the country.
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Getting Granular On AI in Marketing

Dig into how this technology is different from existing tools, some recent and exciting use cases, and some of the biggest misconceptions about the use of generative AI.
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Practical Strategies Reaping Real Benefits With AI in Marketing

Dig into the importance of AI in marketing and explore practical, value-creating applications of the latest buzzworthy AI tools.
Nike Supply Chain Bets Supporting Flexible Channel Strategy

Nike is letting its consumers take the reins, poised to capitalize on a customer-driven omnichannel approach that’s backed by ongoing supply chain strengthening and increased digital capabilities.
Redefining Success: Benchmarking Technology Investments in Consumer Goods Sales and Marketing

The 2023 Sales & Marketing Study explores the technology investments, opportunities, and challenges in the consumer goods industry.
Generative AI Tracking To Transform Sales Functions and Data Use: Gartner

While a great deal of the hype surrounding generative AI has been focused on marketing use cases, the technology stands to transform how sales organizations collect and use complex data.