Sales & Marketing

Leapfrog Appoints Matt Kelley
Digital marketing agency Leapfrog appoints Matt Kelley as Senior Vice President, Consumer Journey, a newly created position.
Picking Up the Pace in an Omnichannel World
For Brooks Sports, Inc., the rise in running means opportunities as well as challenges. This omnichannel experience, combined with rising demand and accelerated inventory dynamics for retailers across the globe, drove Brooks to make some shifts of its own.

ConAgra CMO Joan Chow Leaves

Joan Chow, the longtime chief marketing officer for ConAgra Foods, has left the company as it makes changes under a new CEO.
Three Brands Get Social Media Savvy

CGT highlights some major new marketing wins from three brands in the industry that are getting it right. See how Snapple, Candie's and Procter & Gamble, use non-traditional marketing to connect with consumers.
TPM Myths vs. Reality

Trade Promotion Management (TPM) technology has certainly made a difference, but there are a lot of common misconceptions that derail potentially productive initiatives. Here, experts reveal the truths about TPM.
Can You Listen?

Today's shopper wants to be heard, but todays manufacturers have big mouths and little ears. They cannot hear. As a result, the shifts in the market are sensed too late.
Energizer Optimizes its Retail Field Operations

Energizer will equip its field team with a mobile field force application with advanced capabilities for multi-location audits, branch-logic surveys, photo management and in-store selling.
Target Piloting Beacon Technology at 50 Locations

The retailing powerhouse is the latest to explore the still emerging technology with test markets throughout the U.S., with an eye toward a chain-wide roll out.
Dr Pepper Snapple Group Invests in Sports Drinks

Dr Pepper Snapple Group, Inc. is investing in emerging sports drink BODYARMOR. The company's $20 million investment gives DPS an 11.7 percent ownership position in BA Sports Nutrition, LLC, owner of Kobe Bryant backed BODYARMOR SuperDrink.
Creativity + Analytics: Bridging the Divide

Digital technology has opened up a wide array of opportunities to better target advertising and promotions, but all too often there remains a divide that prevents CG companies from fully unlocking the potential of their significant investments in digital.