Sales & Marketing

Mondelez International Collaborates With Eight Startups
The Shopper Futures Program pairs Mondelez International's brands with retailers and startups to create innovative solutions for consumers. Find out which eight startups were chosen to participate in the program this year.
2015 Retailer/Supplier Shared Data Study
For the sixth year now, CGT and RIS News surveyed consumer goods and retail executives to compare year-over-year sentiment toward data sharing adoption and benefits. The conclusion: Retailers and suppliers still search for ways to close the data-sharing gulf and create business value.

Danone Aqua Indonesia Creates a Consistent Flow

Danone Aqua Indonesia connects more than 17,000 islands in the country with a streamlined trade promotion management solution.
McCormick to Expand Organic and Non-GMO Offerings

McCormick & Company, Inc. announces plans to significantly increase the number of Organic and Non-GMO offerings in 2016. Find out what will change for the flavor company's products.
2015 Consultant & IT Services

CGT presents a comprehensive listing of consultancies that help to solve business and technology challenges for consumer goods companies.
The Evolution of the Shopping Experience

Brand manufacturers are striving to keep pace with consumers and better anticipate their needs. Find out how technology plays a central role in how brand marketers are using collaboration, simulation and visualization to enhance the retail experience.
Under Armour Utilizes PLM Software to Focus on Product Innovation

New product lifecycle management softwarewill allow Under Armour to continue to focus on product innovation.
Coca-Cola On Track to Meet Water Replenishment Goal

In 2007 , The Coca-Cola Company and its global bottling partners set a goal to return to communities and nature an amount of water equal to what the company uses in its finished beverages and their production. Today they are on track to meet their 2020 water replenishment goal by the end of 2015, five years ahead of schedule. Find out how the system is balancing the equivalent of an estimated 94 percent of the water used in its finished beverages.
Why Are Brands Opening Restaurants

Find out how grocery store brands are exploring the potential of full-fledged restaurants. With many opening, such as Chobani and Amy's Kitchen, is the concept working?
ROAR Beverages Enters Partnership with Football Pro

ROAR Beverages has partnered with professional football player Odell Beckham Jr., who will serve as ROAR's national spokesperson and will be featured in the brand's first-ever national advertising campaign.