Sales & Marketing

Flowers Foods, Inc. announces it will acquire organic bread company Dave's Killer Bread for $275 million.

The purchase of Zulily will give television network QVC the ability to improve its personalized offers, but who is QVC hoping to target?

The Loyalty Report is the leading report on consumer loyalty insights, attitudes & behaviors. Explore 200+ program rankings to discover 2015s loyalty leaders & laggards.

Digital technology has opened up a wide array of opportunities to better target advertising and promotions, but all too often there remains a divide that prevents CG companies from fully unlocking the potential of their significant investments in digital.

Launched in November of 2013, Unilever Project Sunlight is a long-term initiative designed to bring Unilever's purpose to life and inspire Americans to take small actions that add up to a big difference. Through the use of the powerful nature of film, Unilever has been able to tackle social issues to help spread awareness of its many recent campaigns, including its latest called The Hunger Project.

A new Diet Pepsi has hit shelves this summer. Answering consumer demand, the diet soda is sweetened with a blend of sucralose instead of aspartame.

Hamdi Ulukaya, founder and CEO of Greek yogurt brand Chobani, is now Philly cofee company La Colombe Coffee Roasters' sole investor.

Themed around strategies that begin and end with the consumer, the 2015 Consumer Goods Sales & Marketing Summit united sales, marketing and IT professionals in New York City to explore success stories and lessons learned from partner and peer companies alike.