Sales & Marketing

This month, CGT and EdgeVerve examine the consumer goods industry's approach to emerging markets to understand the current status of initiatives and explore approaches to operating models and technology.

Anthony Bigornia, director, Global Consumer Products Industry Solutions and IBM Industry Academy Member, explains how consumer goods companies can leverage hyper-local external data for growth.

Walmart is making moves to test drone delivery. Find out what the mega retailer wants to deliver.

Nestle's Nescafe brand is one of the first to partner with Facebook to launch an immersive video.

With today's rapidly evolving technologies, upgrading or replacing an e-commerce platform can be a means of competitive advantage in the face of changing customer expectations. Here are four critical questions companies must answer before embarking on an e-commerce re-platforming initiative.

Seafood company Gorton's announces a commitment to simplify ingredients for all of the brand's items by the end of 2017. Find out how else the list of ingredients will change.

Pepsi and Coke are setting aside their differences to support veterans in a video spot.

International Data Corporation (IDC) kicks off its IDC FutureScape series of more than 30 on-demand Web conferences. Find out what the IDC's ten predictions for worldwide digital transformation are, covered in one of the first web conferences.