Sales & Marketing

Capitalizing on Moments of Opportunity in the Digital Economy
Consumer products companies are presented with a challenging opportunity engaging with digital consumers in an environment where companies no longer drive the conversation. Consumers can get what they want, when and how they want it. Find out how to deliver on these meaningful experiences to better connect with todays consumers.
2016 Sales & Marketing Report
Brand new research from CGT and IDC Manufacturing Insights provides a progress update for initiatives in some of the most discussed sales and marketing challenges and trends in the consumer goods industry. Find out how investments in process and technology have progressed, and what still needs to be done.

Half Way There!

CGT Editor Alarice Rajagopal gives you a sneak peek into the trends and topics discussed in this month's issue.
Coke Drinks Up Unilever Brand

The Coca-Cola Company, together with Coca-Cola FEMSA, has entered into an agreement to acquire Unilever's AdeS soy-based beverage business.
Product Information Management Reality Check

The rise in digital commerce and enhanced labeling requirements has forced consumer goods companies to take a much closer look at how product data is managed, but the market seems paralyzed by the myths and confusion surrounding these initiatives.
2016 Visionaries: A Digital Leader for the New World

This year's class of Visionaries does not disappoint. Whether focused on supply chain, analytics, sales and marketing, or innovation, the insights these leaders share on the pages to come are invaluable. CGT is proud to present 11 movers and shakers who are making a major impression on the industry, starting with a retail visionary most recently from Walmart.
Top 10 Headlines of 2016 So Far

As we turn the corner to the second half of the year, CGT takes a moment to reflect on the top headlines of 2016 so far. From lists to executive appointments to trends and more, here is look back at the topics that were top-of-mind on consumergoods.com.
Unilever Brand Taps into Beacons for Marketing

Unilever's centuries-old Mailles brand is targeting at the point of purchase to help left sales.
Walmart Exec Cameron Geiger Joins GS1 US Board of Governors

Cameron Geiger, senior vice president Walmart Technology, has been appointed to the GS1 US Board of Governors.
Coca-Cola Unifies Brand Packaging

Consumers in Mexico get a first look at Coca-Cola's new One Brand global packaging design.