Instacart, FreshDirect, Partner in the Digital Aisle for CPG Brands

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Instacart, FreshDirect, Partner in the Digital Aisle for CPG Brands

By CGT Staff - 06/22/2016

Brands will now be able to drive featured placement and increase sales on consumer packaged goods (CPG) retailers Instacart, FreshDirect and HookLogic aggregates the digital aisle for CPG brands, providing closed-loop performance marketing opportunities at massive scale.

According to Business Insider Intelligence forecasts, the United States online grocery sales are projected to reach $18 billion by 2018, as consumers become more accustomed to buying groceries and consumable goods online. Additionally, a March 2016 Boston Consulting Group report indicated that it takes more than brick and mortar market share to guarantee an advantage in winning the digital shelf. According to the report, "Winners get in early, with strategies and campaigns designed for digital." Furthermore, the findings underscored how brands taking the lead maintain prominence and, "frequently increase their leads because sales rankings and e-commerce algorithms are self-reinforcing."

"We're excited to partner with HookLogic to provide our brand partners with an innovative opportunity to amplify their brand presence within the FreshDirect shopping experience," said Michelle Harmon-Madsen, SVP Brand Partnerships for FreshDirect. "Additionally, the cross-category promotion allows customers to discover new products as well as great favorites across every shopping page."

"We're continually looking for ways to drive innovation for our partners on Instacart, and HookLogic's customer friendly media program perfectly fits the bill," said Nilam Ganenthiran, SVP of Business Development and Strategy at Instacart. "As consumers change how they shop for groceries and home goods, HookLogic provides a powerful way for brands to reach them right at the point of purchasing intent and leverage the unique marketing opportunities Instacart provides."

HookLogic has created a marketplace where brands compete with brands to drive incremental sales, while retailers improve margins and gain an edge in a competitive market. The company has maintained strong growth and was recently named one of "20 Startups All Retail eBusiness Executives Should Know in 2016 (March 2016)," by Forrester Research. HookLogic also announced the opening of a Paris office as it carries out its aggressive international expansion plans.