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Sales & Marketing

  • P&G Experiments with Tide Online Subscription Service

    Procter & Gamble Co. executives are focusing on how consumers buy, experimenting with steps such as one that it just launched in Atlanta called the Tide Wash Club, an online subscription service.
  • Unilever Buys Dollar Shave Club

    Unilever has signed an agreement to purchase Dollar Shave Club, which may shake up its competition.
  • New Mobile App Users Surge During Amazon's Prime Day

    Amazon's second go at its manufactured holiday, Prime Day, obliterated its single-day sales from last year. Customer orders surpassed Prime Day 2015 by more than 60% worldwide and more than 50% in the U.S. during the second annual Prime Day, which was the biggest day ever for Amazon.
  • ConAgra Foods Names David Marberger CFO

    Marberger brings more than 30 years of finance and leadership experience to ConAgra Foods, currently serving as CFO at Prestige Brands.
  • KEEN, Inc. Names Tyler LaMotte as VP of Brand Marketing

    LaMotte will lead and oversee the brand's global marketing efforts and messaging across all product categories to continue to extend the reach and impact of KEEN across its retail channels and consumer fanbase.
  • Highlights from Amazon's Prime Day

    Some wins for consumer goods companies include toys and shoes topping the list with more than two million purchased by members, and the most popular Amazon Dash Button brands purchased on Prime Day were Cascade, Charmin and Tide. Here are other highlights from Prime Day 24 hours later.

  • L'Oreal USA Launches Emoji Keyboard

    Available on Android and iOS, beauty enthusiasts now have 130 new emojis to enhance their conversations about personal style, makeup trends and more.
  • Danone to Acquire WhiteWave in $12.5B Deal

    Together, WhiteWave and Danone are expected to create a unique global company committed to addressing tomorrows consumer trends by providing healthy and sustainable eating and drinking options.
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