Sales & Marketing

Delhaize Group NV/SA tshareholders approved the merger with Koninklijke Ahold N.V. Find out what' next for the two companies.

Find out why Nestle plans to will invest over 25 million in a significant expansion of its Research and Development Center in Ireland.

Dove and Twitter launch a new technology that analyzes tweets about appearance to help realize the emotional effect of online words.

This edition of CGT's CGTs Review & Outlook Report is entirely focused on the surge of data that consumer goods companies cannot afford to ignore. The result? Now that the hype around big data has subsided, the industry seems ready to do the hard work necessary to truly leverage data and analytics throughout the enterprise.

CGT asks Justin Honaman, SVP Digital Solutions at Moxie USA, to unveil his predictions for trends in sales and marketing.

Ever wonder how to drive more sales online? Here's what consumers said about what makes them click the buy button.

Since data and analytics has been a top priority over the last few years, this edition of CGTs Review & Outlook Report is entirely focused on the surge of data consumer goods companies cannot afford to ignore. Learn how data is being leveraged in the supply chain, sales & marketing, innovation and IT business functions.

This section is diverse, with suggested uses of data ranging from price management to product transparency, but the themes of integration and visibility are still the most prevalent. Many analytics initiatives began in sales or marketing, and this area is therefore slightly ahead of the game in adoption and sophistication.