5 Ways Walmart Is Reigniting Its E-Commerce Growth

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5 Ways Walmart Is Reigniting Its E-Commerce Growth

By CGT Staff - 08/24/2016
Walmart’s online sales rose 11.8 percent in the quarter ended July 31, with the U.S. results outperforming other markets. In so doing, Walmart broke nine quarters of slowing growth online and buoyed hopes that it is better equipped to compete with Amazon.com.

Broadly speaking, the strong online performance was the result of years and billions of dollars in investment Walmart has made to bolster its digital offerings. Everything from the roll-out of its Walmart Pay mobile app, to expanding its free grocery pickup service for orders placed on line to launching an Amazon Prime-like subscription service.

“The distinctions that we talk about today between stores, apps, pick-up, delivery and sites are continuing to blur into the background for customers. For them, it’s just Walmart,” Wal-Mart Stores CEO Doug McMillon said in a statement.

Here are five Walmart digital initiatives that are behind its improved e-commerce fortunes:

1. Bigger assortment online
2. Online grocery
3. Prime-like subscription service
4. Walmart Pay
5. Staff raises

Click here for or background on each of these initiatives and the full article, "Here's How Walmart Is Reigniting Its E-Commerce Growth."