Sales & Marketing

Catalina, the shopper intelligence and personalized digital media company, announced the availability of Ad2Offer, a solution that combines precision-targeted digital advertising with seamless redemption of purchase incentives to drive sales results for brands and retailers.

This unique guide examines the cost of ineffective merchandising and outlines how companies can avoid common mishaps that lead to lost sales by ensuring better execution with a field management solution.

The widespread belief that "digital native" brands have a key advantage over legacy companies such as Unilever and Procter & Gamble is a myth, according to Clavis Insight's Danny Silverman.

Currently available exclusively for Amazon Prime members, the proprietary brand launched with dry dog food but will expand to other product categories.

The automaker is using an augmented reality experience through Facebook Messenger to promotes its Stinger Sports Sedan.

The beverage giant is the latest packaged goods company to partner with Cargo, an in-vehicle commerce platform that supplies snacks and other necessities to ride-share operators such as Uber and Lyft.

The number of product images needed for e-commerce and social media increases each year. As a consumer packaged goods marketer, how do you create images at scale, and quickly — all while staying in budget? This white paper explains what top brands are doing to solve this challenge.

This white paper from Hexaware examines some of the new age IT infrastructure services that solution partners can provide to help retailers deliver the "phygital" experiences needed to satisfy increasingly demanding consumers.