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Sales & Marketing

  • P&G Conducts Beauty Study

    Sarah Vickery, PhD, principal Scientist, Research & Development, Color Cosmetics, P&G Beauty & Grooming, believes the data's implications suggest makeup can give women the power to determine which aspects of their personality they want communicated to others.

  • Easy Spirit Pumps Up Marketing

    The collection kicked-off with the launch of an online campaign, in-store signage and flash mobbers who danced in the streets of New York City to "Pump up the Jam," wearing the Parnella pump.
  • Kimberly-Clark Renews Procurement Contract

    Building upon the results achieved over the last five years, the partnership will stay focused on optimizing spend and driving savings in the areas of Marketing Services, Corporate Services, Travel, IT, and MRO.

  • Liz Claiborne Inc. Sells Liz Claiborne Brand

    The company is exploring options for a new corporate name that will better reflect its focus on building and growing three global lifestyle brands Juicy Couture, Lucky Brand and kate spade.
  • Trends Expert Jim Carroll to Keynote CGTs Leadership Event

    Leading international futurist Jim Carroll will deliver the keynote address at this years Consumer Goods Business & Technology Leadership Conference. Carroll is widely recognized as a thought leader and authority on global trends, rapid business model change, business transformation during economic uncertainty and the necessity for fast-paced innovation.
  • Orvis Expands Mobile Strategy

    The Orvis Company announces the launch of its iPhone and Android rich apps powered by mobile commerce company Digby.
  • Kimberly-Clark, Dean Foods, Del Monte to Swap Business/IT Strategies

    Thought leaders from Kimberly-Clark, Dean Foods, Del Monte and E&J Gallo Winery join an all star cast of presenters for the 2011 Consumer Goods Business & Technology Leadership Conference.
  • Sara Lee to Sell Business to Grupo Bimbo

    Sara Lee holds the number-one position among branded bakery manufacturers in Spain, generating net sales of $408 million in fiscal 2011.
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