Sales & Marketing

With such a varied scope in the industry, what is really involved when it comes to retail execution initiatives? We asked the experts to shed light on why these strategies involve so much more than a standard software implementation.

Bota Box launched the Bota Brick, its entry in the 1.5-liter wine category. Featuring the same environmentally responsible packaging, Bota Brick offers an alternative that stays fresh after opening more than four times longer than any glass bottle of the same size.

Now in its 15th year, CGT's readers voted for their top solution and service providers in 13 areas of investment opportunity. These short lists, and accompanying commentary from experts and analysts, can help guide decision makers in their quests to find innovative technology and service providers that deliver a competitive edge in the game for consumer loyalty.

CGT's readers rank the top technology providers of a solution for trade promotion effectiveness, including trade promotion management (TPM), price management, trade promotion optimization (TPO), etc.

CGT's readers rank the top technology providers of a point solution or a software suite for business intelligence (BI), including analytics, data warehousing, etc.

CGT's readers rank the top technology providers of software, hardware and/or services for managing "mobility" for both internal and external communications.

Heineken entered a long-term partnership agreement with Major League Soccer (MLS) to become the Official Beer of MLS.

CGT's readers rank the top technology providers of an enterprise software suite specific to customer relationship management (CRM), including marketing, sales force automation, category management, etc.