CDO Club Names Starbucks 's Adam Brotman U.S. Chief Digital Officer of the Year 2015
Adam Brotman, Starbucks Coffee Company's Chief Digital Officer, was named CDO Club’s 2015 U.S. Chief Digital Officer of the Year. The CDO Club is a community of C-suite digital leaders with over 1,000 members.
Brotman joined Starbucks in April 2009, and under his leadership the company has become a leader in mobile payments, with more than 18% of its U.S. store transactions occurring via mobile. Additionally, the company processes more than 8 million mobile payments per week.
Brotman also led the team responsible for piloting Starbucks Mobile Order & Pay in 2014, a mobile ordering feature integrated within the Starbucks app that allows customers to place their order as well as pay for their food and beverage items in advance of visiting their store. The feature has been rolled out in 650 locations in the Pacific Northwest.
The program has resulted in Goldman Sachs choosing Starbucks Corporation as its "top pick in restaurants," reported the Wall Street Journal.
Brotman previously served as Starbucks senior vice president and general manager of Digital Ventures, where he led the enterprise digital platform strategy, roadmap, and delivery for core Web and mobile offerings, including the Starbucks Digital Network, Wi-Fi, StarbucksStore.com, Starbucks mobile apps, and Starbucks.com.
Brotman was named the recipient of the award during CDO Club founder David Mathison's keynote presentation, "Hall of Fame: CDOs Who Have Become CEO and Board Directors," at the 3rd annual CDO Summit on April 29th in New York City.
Brotman joined Starbucks in April 2009, and under his leadership the company has become a leader in mobile payments, with more than 18% of its U.S. store transactions occurring via mobile. Additionally, the company processes more than 8 million mobile payments per week.
Brotman also led the team responsible for piloting Starbucks Mobile Order & Pay in 2014, a mobile ordering feature integrated within the Starbucks app that allows customers to place their order as well as pay for their food and beverage items in advance of visiting their store. The feature has been rolled out in 650 locations in the Pacific Northwest.
The program has resulted in Goldman Sachs choosing Starbucks Corporation as its "top pick in restaurants," reported the Wall Street Journal.
Brotman previously served as Starbucks senior vice president and general manager of Digital Ventures, where he led the enterprise digital platform strategy, roadmap, and delivery for core Web and mobile offerings, including the Starbucks Digital Network, Wi-Fi, StarbucksStore.com, Starbucks mobile apps, and Starbucks.com.
Brotman was named the recipient of the award during CDO Club founder David Mathison's keynote presentation, "Hall of Fame: CDOs Who Have Become CEO and Board Directors," at the 3rd annual CDO Summit on April 29th in New York City.