Sales & Marketing

Aiming to accelerate share while driving category growth and brand loyalty, RB (formerly Reckitt Benckiser) executed a global re-launch of its Air Wick brand with a “Home is in the Air” campaign that includes an in-store component to get shoppers to smell the scents.

Molson Coors expands its Northern presence in the fast growing Indian beer market and creates new opportunities to introduce Molson Coors brands in India.

Consumer goods manufacturers can now benefit from offline-capable Chatter embedded within Spring Mobile Solutions cloud-based sales and merchandising mobile applications.

In this new role, the candidate is responsible for shaping overall corporate strategy and development activities to achieve company objectives.

HEINEKEN USA announces that Dolf van den Brink will be the new CEO of Cuauhtemoc Moctezuma/HEINEKEN Mexico, succeeded by Ronald den Elzen, the current Managing Director of HEINEKEN Portugal.

Many small, organic food companies start with a homegrown story that appeals to its consumer base, however, major consumer goods powerhouses have been recently vacuuming up these niche players. Giants like Coke, General Mills and Kellogg have recently expanded their organic portfolios through acquisition with rumors of more to come. With the risk of being called a sell out, is teaming up with bigger companies better for growth, or is it a death sentence for these smaller players?

While the calendar often shifts diets towards seasonal produce, Mintel research has found that the seasons too are now defining beauty regimens around the world.