Sales & Marketing

?Changing consumer preferences, market predictions and big data dominated as conversations within the CGT community in 2014, alongside longstanding favorites, including TPM and anything to do with P&G. Before the hustle and bustle of the New Year begins, take a moment reminisce about the trends and challenges we faced in 2014.

New research explores the human element behind TPM and reveals that IT involvement and documentation often lead to more effective initiatives.

CGT honors P&G for building a single system of record for CRM on a global scale with campaign management capability for programs with reporting and analytics.

CGT honors Clive Sirkin, Chief Marketing Officer for Kimberly-Clark Corp., for making a demonstrable impact on his organization through the implementation and successful use of new marketing strategies, technologies and processes.

CGT honors an elite group of consumer goods companies and executives for transformational business and technology initiatives that stand revolutionize their organizations and the industry as a whole.

Jon Golovin, CEO and Chairman of RSi, discusses how daily alerting, as an integral part of collaboration programs, can help retailers and suppliers achieve better top line sales, bottom line profit and improve customer satisfaction.

With a Symphony EYC solution, the Talking Rain category management, marketing and sales teams are expected to provide retailers with insights around how to best assort and merchandise the emerging enhanced water category.

With so much to do and see, CGT offers guidance on how consumer goods professionals can maximize their time spent at Retail's BIG Show. Find out what to look for while walking the floor, and how to engage solution providers and retailers in the most efficient way.