HEINEKEN USA Appoints CEO
Van den Brink has been with HEINEKEN for 17 years. During his six year tenure at HEINEKEN USA, he led a successful turnaround of the business, restoring top line growth and driving consistent market share gains. In his new role, van den Brink will lead Cuauhtemoc Moctezuma/HEINEKEN Mexico, HEINEKEN's largest operating company. With over 16,000 employees, a high performance culture, a clear innovation agenda and strong brands such as Heineken, Tecate and Dos Equis, van den Brink will help CM/HEINEKEN Mexico achieve its vision of becoming the leading brewer in Mexico.
Ronald den Elzen is originally from the Netherlands and has been with HEINEKEN for over 20 years. He's held various positions in Finance, Sales and General Management in HEINEKEN's businesses in Amsterdam, the U.K. and Portugal. In his current role as Managing Director of HEINEKEN Portugal, he mobilized and energized the organization around a powerful growth strategy during an economic depression. Together with his team, he succeeded in growing both the top and bottom line and overtook the competition by making Heineken the leading brand in the premium segment.
Ronald den Elzen is originally from the Netherlands and has been with HEINEKEN for over 20 years. He's held various positions in Finance, Sales and General Management in HEINEKEN's businesses in Amsterdam, the U.K. and Portugal. In his current role as Managing Director of HEINEKEN Portugal, he mobilized and energized the organization around a powerful growth strategy during an economic depression. Together with his team, he succeeded in growing both the top and bottom line and overtook the competition by making Heineken the leading brand in the premium segment.