Sales & Marketing

Family Dollar and RSi team up to answer your most frequently asked questions about data sharing and the results of the 2014 Retailer/Supplier Shared Data Study from CGT.

From company news, beauty and health to your home and beyond, here's a collection of the 10 P&G tweets that traveled the farthest in 2014.

Zumba needed to streamline fulfillment with big box retailers to take advantage of emerging omnichannel opportunities to expand in the retail partner channel, capitalizing on its strong brand recognition and popularity.

If you could see what your shoppers are seeing, would you approach your in-store promotions in a different light? What if you could quantify that in-store information in a way that allowed you to predict future performance? Youd be able to determine the percentage of stores that feature a display, or what the in-store promotional environment looked like. This is a blind spot for many brands, and its easily fixedusing data.

This operation is expected to position Canada Bread for further growth in the country, complementing its current product portfolio.

GLAMGLOW is a top performer in specialty channels and effectively engages its devoted fans across digital platforms.

P&G noted that the sale of both brands is consistent with its strategy to focus on its core brands that will create a faster growing, more profitable P&G that is far simpler to operate.

As part of the program, participants will create a pop-up marketing agency that will provide real-world marketing and advertising solutions for PepsiCo U.S. beverage brands.