Sales & Marketing

East Africa Trade Agreement is Latest Big Step Forward
Thursdays signing of the Cooperation Agreement between the United States and the East African Community (EAC) a regional bloc comprised of Kenya, Uganda, Tanzania, Rwanda and Burundi is a major relationship milestone.
MPOWERD Names CEO
In addition the CEOs promotion, MPOWERDs Board of Directors appointed Valarie Gelb as Chairman of the Board and appointed two new directors, Mark Sperry and Michael Pecoraro.

Spring Mobile Solutions Partners with Trax

The partnership is expected to deliver image recognition capabilities as part of its consumer goods retail execution apps.
Estee Lauder Sponsors STEM Contest

The MIT Enterprise Forum of New York announced the launch of the second annual Dream it. Code it. Win it. contest. The student coding competition rewards and promotes creativity, diversity and literacy in the field of computer science. Estee Lauder will sponsor the women's prize.
Mondelez Sells Betabox Start-Up to VaynerMedia

Mondelez International has sold Betabox, LLC to VaynerMedia as part of its Mobile Futures initiative to create and incubate new mobile ventures in 90 days.
New Platforms Different Demands

By 2016, eCommerce will be a $327 billion market. For consumer goods companies, direct-to-consumer fulfillment can uncover huge opportunities in that market and also huge challenges.
Top 6 Retail Trends to Watch in 2015

2014 was an exciting year in retail. Consumers are back, new technologies are blossoming, and omnichannel content curation is a top priority. Here are the Top 5 areas to watch in 2015.
PepsiCo to Sell Juices via E-Commerce

PepsiCo is about to shake things up. The company is planning to break into retail by selling its premium snacks and drinks exclusively through e-commerce platforms in India, according to reports.
2014 Consumer Goods Business & Technology Leadership Conference

A recap of the event's most talked about sessions that explored breaking down barriers to become a connected company in supply chain, sales and marketing, analytics, data sharing and more.
Cloud Computing Reality Check

With the adoption of Cloud platforms increasing, what are its true capabilities and benefits?