Sales & Marketing

On April 29, 2015 during the 2015 Retail and Consumer Goods Analytics Summit, executives from the retail and consumer goods industries convened to understand how to take valuable insights and make them actionable. Here are some highlights of the event.

Walmart launches its hypermarket O2O platform "Walmart To Go" in Shenzhen, consisting of the newly launched "Walmart" mobile shopping APP, "To Go Service Center" in stores for self pick up, and multiple online & offline e-payment options.

Chief Executive Officer of AFS Technologies Joe Bellini, explains how consumer goods companies can measure the performance of trade promotions and correct course while in flight.

Magnum Ice Cream and BCBGMAXAZRIA partner on Chocolate-scented wrap.

CGT partners with AFS Technologies to understand which aspects of retail execution are being adopted, what the challenges are, and how technology is helping.

The new Pepsi Limon beverage made with a hint of real lime juice appeals to Hispanic flavor preferences.

Effie Worldwide and the Path to Purchase Institute celebrated the winners of the 2015 Shopper Marketing Effie Awards on March 17 at the Shopper Marketing Summit. Thirteen campaigns received gold, silver or bronze awards after being judged best in class by several juries of marketing executives. We present summaries of the winning campaigns in the following case studies.

Brand owners must understand what is being said about their own brands, as well as their competitors' products, in order to succeed. These insights can then be used to respond quickly to both positive and negative online activities, so strategies can be developed to shape consumer perception. Here, two seasoned experts divulge the market strategies that can help drive business growth.