Walmart Launches Hypermarket O2O Platform "Walmart To Go
Walmart launches its hypermarket O2O platform "Walmart To Go" in Shenzhen, consisting of the newly launched "Walmart" mobile shopping APP, "To Go Service Center" in stores for self pick up, and multiple online & offline e-payment options.
Walmart will pilot "Walmart To Go" in Shenzhen (except Yantian and Dapeng) and provide E-Commerce experience to customers with its network of 23 stores. "Walmart To Go" will be adjusted and upgraded according to customers' feedbacks and gradually expand its service nationwide.
Customers can download the "Walmart" APP onto their phones in iOS and Android APP stores. Currently the APP offers more than 10,000 items, with 1000 fresh/dairy/frozen SKUs as well as products covering grocery, health and beauty products and household chemicals. More items sold in physical stores will be added to the APP gradually. "Walmart To Go" provides ordering, picking products from the shelf, and home delivery or in store self-pick-up.
President and CEO of Walmart China, Sean Clarke, spoke at the "Walmart To Go" launch ceremony: “’Walmart To Go’ is an important milestone as it is an enhancement and extension to our brick and mortar business. We are uniquely positioned to integrate physical and digital retail seamlessly. Walmart wants to be a real O2O company. We will continue to innovate both online and offline to meet the changing demands of our customers, and will be the most trusted omni-channel retailer in China.”
To provide the best delivery services to Chinese consumers, Walmart leveraged its experience in the US, UK, and other comparably more matured E-Commerce markets. Every physical store acts as an independent customer service and operation center with a dedicated team of Walmart staff responsible for APP orders. These trained specialists will cover the order preparation process from product picking, packaging, to delivering or handing the products to customers in store. For fresh foods that require a certain storage temperature, the Walmart delivery team will use special insulated bags to guarantee the same off-the-shelf freshness a customer expects in a Walmart store.
Meanwhile, Walmart works with professional logistics company to build dedicated delivery team only responsible for Walmart orders, and each delivery van has a vivid "Walmart To Go" logo on it. If customers choose home-delivery services and complete an order before 11 am, the products can be delivered on the same day.
Customers can also decide to pick up their order in any store they want. The assigned store will prepare the items within about four hours according to customer preference of the pick-up time. After customers receive the reminder message on their mobile phone, they could go to the "To Go Center" to pick up the order by order number.
Products sold on the APP are the same as the ones sold in physical stores. This guarantees that the products are from authentic sourcing channel, passed Walmart's stringent and comprehensive quality control standards and procedures.
Currently customers can pay with Union Pay, Alipay and E gift cards on Walmart APP. Walmart physical stores will also have special e-payment checkouts to accept Alipay and other mobile payment methods. Walmart will add more e-payments in the stores and on the APP in the future to provide more prompt, efficient, and convenient payment services.
Walmart will pilot "Walmart To Go" in Shenzhen (except Yantian and Dapeng) and provide E-Commerce experience to customers with its network of 23 stores. "Walmart To Go" will be adjusted and upgraded according to customers' feedbacks and gradually expand its service nationwide.
Customers can download the "Walmart" APP onto their phones in iOS and Android APP stores. Currently the APP offers more than 10,000 items, with 1000 fresh/dairy/frozen SKUs as well as products covering grocery, health and beauty products and household chemicals. More items sold in physical stores will be added to the APP gradually. "Walmart To Go" provides ordering, picking products from the shelf, and home delivery or in store self-pick-up.
President and CEO of Walmart China, Sean Clarke, spoke at the "Walmart To Go" launch ceremony: “’Walmart To Go’ is an important milestone as it is an enhancement and extension to our brick and mortar business. We are uniquely positioned to integrate physical and digital retail seamlessly. Walmart wants to be a real O2O company. We will continue to innovate both online and offline to meet the changing demands of our customers, and will be the most trusted omni-channel retailer in China.”
To provide the best delivery services to Chinese consumers, Walmart leveraged its experience in the US, UK, and other comparably more matured E-Commerce markets. Every physical store acts as an independent customer service and operation center with a dedicated team of Walmart staff responsible for APP orders. These trained specialists will cover the order preparation process from product picking, packaging, to delivering or handing the products to customers in store. For fresh foods that require a certain storage temperature, the Walmart delivery team will use special insulated bags to guarantee the same off-the-shelf freshness a customer expects in a Walmart store.
Meanwhile, Walmart works with professional logistics company to build dedicated delivery team only responsible for Walmart orders, and each delivery van has a vivid "Walmart To Go" logo on it. If customers choose home-delivery services and complete an order before 11 am, the products can be delivered on the same day.
Customers can also decide to pick up their order in any store they want. The assigned store will prepare the items within about four hours according to customer preference of the pick-up time. After customers receive the reminder message on their mobile phone, they could go to the "To Go Center" to pick up the order by order number.
Products sold on the APP are the same as the ones sold in physical stores. This guarantees that the products are from authentic sourcing channel, passed Walmart's stringent and comprehensive quality control standards and procedures.
Currently customers can pay with Union Pay, Alipay and E gift cards on Walmart APP. Walmart physical stores will also have special e-payment checkouts to accept Alipay and other mobile payment methods. Walmart will add more e-payments in the stores and on the APP in the future to provide more prompt, efficient, and convenient payment services.