Sales & Marketing

In an attempt to determine what drives trust and discover why certain brands resonate better than others, BrandSpark International has polled more than 65,000 Canadian respondents about their most trusted CPG brands in a variety of categories. Find out who made the cut.

Kehoe has extensive financial experience and previously spent more than two decades with Kraft in roles across numerous businesses and corporate functions.

The acquisition is expected to build on its strategy to expand in the fast-growing 'better-for-you' snacks segment.

To position the company for future growth, Kraft Foods Group, Inc. has made several management changes. These newly created leadership positions reflect the company's commitment to accelerating the pace of change and improving execution.

Global brewer Molson Coors Europe has selected Symphony EYC Assortment Management to compete more effectively by utilizing insights from performance data to generate sales opportunities for its retailer partners.

Over the last few years technology solution and service providers have been trying to become increasingly industry focused. This has manifested itself in different ways, from lip-service messaging changes, expensive re-branding exercises to full-fledged organizational restructuring along industry verticals.

Snyder's-Lance has announced a new snack food division, the launch of two new products, and revealed its new logo, symbolizing its shift to a branded snack food company.

As the sole managed services partner for all of Kellogg's digital marketing properties, Mindtree will support Kellogg's industry leading digital initiatives with more than 100 monthly production deployments.