Sales & Marketing

5 Questions with Mars Wrigley CIO Romain Apert Tackle Data, Disruption & Digital Engagement
Apert shared with CGT how Mars Wrigley is leveraging data during the pandemic, the company’s ongoing commitment to diversity and inclusion, and how it’s reimaging Halloween with a new Treat Town digital experience.
Philip Morris International’s Latest Hire to Accelerate a Smoke-Free Future
Through multidisciplinary capabilities in product development, state-of-the-art facilities and scientific substantiation, PMI aims to ensure that its smoke-free products meet adult consumer preferences and rigorous regulatory requirements.

Unilever Adds to its Portfolio of Purpose-Driven Brands

Liquid I.V. provides a 360-degree approach to wellness with a product range that includes Hydration, Energy and Sleep.
Blacksmith Applications Acquires Food Sales Enablers

The newly combined solution is expected to deliver best-in-class sales enablement and efficiency for CPG brands seeking sales and finance process and performance improvements.
Climbing the Sales & Operations Maturity Ladder, Stage 3

In survey after survey S&OP consistently ranks as one of the top three management priorities. Why is it then that many organizations find it extremely difficult to improve their ability to develop a company-wide planning process?
AI a ‘Game Changer’ for L’Oréal as it Explores Live Video Shopping

The beauty company's investment in artificial intelligence and augmented reality are paying off when it comes to consumer engagement, Robert Beredo, chief digital officer of L’Oréal Canada, tells CGT.
Coca-Cola to Reorganize its Business, Realign Workforce for Future Growth

The food and beverage giant announces plans to establish new operating units and category leads supported by a new platform services organization, and a newly aligned workforce.
P&G CEO Cites Employees, Consumers, Communities as Top Priorities During Most Challenging Year

The Procter & Gamble Company annual results unveils 5% full-year growth, while outlining strategic long-term plans including “delivering strong, balanced growth and value creation.”
Brands: The Importance of Managing Your Retail Leads

You’ve done the hard work of getting your innovative idea off the ground and into reality. Now it’s time to sell it. Here's how.
CVS Pharmacy Launches New Digital Media Platform for CPG Suppliers

The CVS Media Exchange offers fully managed ad placements across channels, which aims to create more meaningful ways for CPG brands to connect with customers.