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Sales & Marketing

  • Cadbury Pioneers Mobile Marketing; Improves CRM

    The solution provided is expected to empower its mobile workforce with exceptional customer relationship management and trade marketing capabilities.

  • Alberto Culver Seeks Trade Promotion Efficacy

    The company taps Infosys Technologies to pilot evaluation of advanced category analytics.

  • CPG Brands Lose Loyalists in Downturn

    A new study exposes an unexpectedly high level of loyalty churn across most consumer packaged goods brands. In fact, only four out of 10 brands retained 50 percent or more of their highly loyal consumers from year to year.

  • Sales and Marketing Study Results 2009

    Thursday, June 18, 2009 |60 min.
    Panelists:
    - Lora Cecere, VP, Consumer Products, AMR Research
    - Jon Harding, CIO, Conair Corp.
    - Stan Pingelski, Director NA Sales IT, Campbell Soup
    - Robert Russell, Director Industry Solutions, Consumer Goods, Retail and Hospitality, AT&T

  • 2009 Sales & Marketing Report

    For the fifth year now, CGT and AMR Research bring you the 2009 Sales & Marketing Report. Drawing on survey feedback from consumer goods market leaders in sales, marketing and IT, this year's report identifies where sales and marketing efforts flourish and where gaps exist. Topics include TPM, category management, account team automation and downstream data.

  • Lead the Change

    CGT Editor Alliston Ackerman gives you a sneak peek into the trends and topics discussed in this month's issue.

  • 2009 Visionaries

    CGT is proud to present the most recent crop of consumer goods "Visionaries" -- those industry thought leaders who are shaping the future of their respective companies through leadership, drive, and unprecedented business and technology initiatives even as the economy suffers.

  • General Mills Strengthens Commitment to Data Insights

    Integrated solutions from Nielsen are expected to help General Mills drive its brands and customer relationships in the marketplace.

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