Acosta Acquires TrueDemand Software
Acosta Sales and Marketing Company acquires selected assets from TrueDemand Software, a provider of store-level insights and analytics solutions for consumer packaged goods (CPG) companies.
TrueDemand, based in Los Gatos, Calif., provides software and services that help CPG companies lift sales while improving store operations, replenishment and supply chain business processes. The solution aims to enable client teams to assess daily sales performance and to take action on specific recommendations.
TrueDemand was founded in 2004 by specialists in retail science and the consumer product supply chain. As the company has grown, it has added specialists in retail replenishment science and systems to its team.
TrueDemand, based in Los Gatos, Calif., provides software and services that help CPG companies lift sales while improving store operations, replenishment and supply chain business processes. The solution aims to enable client teams to assess daily sales performance and to take action on specific recommendations.
TrueDemand was founded in 2004 by specialists in retail science and the consumer product supply chain. As the company has grown, it has added specialists in retail replenishment science and systems to its team.