Sales & Marketing

Deploying mobile applications can have significant benefits -- from operational cost savings to improved productivity and customer service. Find out from IDC how the importance of taking a holistic approach in a mobile strategy ensures greater success.

Consumer products companies around the world are quantifying the benefits of advanced mobile solutions for field sales, merchandising and DSD operations. This white paper covers:

-Redefining value expectations
-Where to find wealth in the field
-Establishing and monitoring field metrics
-Reconsidering the role of field representatives to improve ROI

In the current economic situation, find out how the Eight O'Clock Coffee Company is leveraging cause marketing to encourage literacy among children in need.

Benchmark your company against those that participated in a recent research study to determine the effectiveness of your interactions with trading partners.

CGT Executive Editor Kara Romanow gets Mansour Zadeh's secrets for running a successful global IT operation.

During Breast Cancer Awareness Month, many iconic Hershey's brands are featuring pink packaging.

Anthony Bigornia, vice president of Product Strategy, CAS, shares tips on how trade can be optimized to better serve both manufacturers and retailers, and gives a glimpse into how the digital world may affect promotions.

The new services include direct marketing and permission-based e-mail marketing.