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Sales & Marketing

  • Mars Promotes Exec to VP of Sales

    In his new role the executive oversees the strategy and execution of its retail management, customer account teams, field sales, customer development, and customer experiences.
  • Double Digit Drop Predicted in Holiday Shopping Sales

    Early reports predict a slow kickoff to the holiday shopping season could bring an estimated 11% drop in sales year over year. Despite gains in online traffic and sales, overall sales were soft this Thanksgiving as the average shopper spent 6.4% less over the long weekend.
  • PepsiCo Appoints Global EVP and CEO, Europe

    The newly appointed EVP, Global Categories and Operations, and CEO for PepsiCo Europe, are expected to further strengthen the companys management team.
  • L'Oreal and Nestle to End Joint Venture

    Created in 2002, the Innov brand created through this joint venture has not met the development expected by both partners.
  • Keurig Partners with Community Coffee

    The new, licensed Community coffee K-Cup packs plan to launch in spring 2015 with extensions into K-Carafe packs for the Keurig 2.0 brewing system and Bolt packs for the Keurig BOLT Carafe Brewing System in the future.
  • Unilever Acquires Talenti Gelato

    The acquisition gives Talenti an unprecedented opportunity to grow and expand its footprint and reach more consumers.
  • Hershey, Winn-Dixie Reinvent Candy Aisle

    The new candy section, best described as a store within a store, has shown in testing that it can lift confection category sales for retailers by strong double digits.
  • Newell Rubbermaid Appoints Former P&G Exec

    A former Procter & Gamble executive joins the company as President, Home Solutions segment, and a Newell Rubbermaid veteran is appointed President, Tools segment.
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