Sales & Marketing

Most recently, Brian Gladden was Senior Vice President and CFO of Dell, Inc., the Texas-based technology company.

Betty Crocker launches its new cookbook for iOS App to cut through the clutter and simplify cooking with smartphone or tablet.

To avoid common category management challenges, such as lost sales and bloated inventory, here are five ways brand owners can arm retailers with the next generation of space and assortment planning capabilities and insights.

CGT and Gartner Inc. team up to bring you the latest data on technology spending, adoption and trends in the consumer goods industry. Topics include supply chain analytics and visibility, S&OP, digital marketing, the product portfolio and the retailer's POV on supply chain challenges.

To complement the traditional face-to-face selling approach, Representatives have the option to sell through their own personalized eStore.

Fan favorites M&M'S Brand Crispy Chocolate Candies and SNICKERS Xtreme Bar will join newcomers 3 MUSKETEERS Mint Bites, COMBOS Baked Snacks in two sweet and salty flavors, DOVE Whole Fruit Dipped In Dark Chocolate, TWIX Creamy Peanut Butter Cookie Bars and festive seasonal shapes.

Under the event theme, Analytics Now! Driving Smarter Decisions and Better Outcomes, retail and consumer goods executives executives shared tactics and strategies for winning over consumers, wherein victory rests through a better use of data and analytics.

Mars Chocolate North America and Wrigley leverage illuminated racks in grocery retailers to increase sales.