Sales & Marketing

2014 Fastest-Growing CG Companies
In 2012,CGT first reported the fastest-growing consumer goods companies according to Fortune, which included three apparel companies, and one beverage company. Two years later, this list adds a couple more big CG names into the roster, including two powerhouse brands: Keurig and Under Armour.
La-Z-Boy Names Vice President Strategy and Analytics
In this newly created position, the executive will be responsible for leading a team charged with the ongoing refinement of existing corporate initiatives and the development of additional strategies designed to elevate corporate performance and drive increased sales and profitability.

Why Social Value Matters

By focusing marketing efforts on customers with the greatest social value, retailers and consumer goods manufacturers can generate more bang for their promotional buck.
Anheuser-Busch Pilots Facebook Mobile Gifting

Anheuser-Busch partners with Gratafy for a pilot campaign on Facebook where consumers can now send friends in select cities a beer with a few taps on their smartphone.
Pharmavite Names CMO and VP of Operations

The two leaders each bring nearly 20 years of experience within the CPG industry from companies such as Kraft Foods, General Mills, Dole Food Company and Campbells.
The PIM Advantage in Consumer Goods

New research shows that only 22 percent of consumer goods companies are very satisfied with their product information management efforts, which can help provide assurance, while improving accuracy, increasing productivity, boosting sales and reducing costs.
NECCO Names CEO from Mars, Kraft Foods

The executive has over 15 years of general management experience in the consumer packaged goods industry across confections, beverage, food, and snacks.
Selling DTC: How PIM Helps CG Manufacturers Prepare For New Sales Frontier

For brand manufacturers, the launch of direct-to-consumer (D2C) sales channels is critical to staying competitive and represents an unprecedented opportunity to build a direct relationship with its customers.
Orchestro Reveals Latest Release of Promotion Execution Management Solution

The company also announces unlimited user pricing, expected to enable both large and mid-sized consumer goods companies to broaden usage of impactful insights across the enterprise.
3 Social Media Trends in the Consumer Marketplace

Mintel identifies and highlights three new trends in online consumer marketplace behavior this quarter that are helping shape the social media landscape.

2014 Fastest-Growing CG Companies

La-Z-Boy Names Vice President Strategy and Analytics

Why Social Value Matters

Anheuser-Busch Pilots Facebook Mobile Gifting

Pharmavite Names CMO and VP of Operations

The PIM Advantage in Consumer Goods

NECCO Names CEO from Mars, Kraft Foods

Selling DTC: How PIM Helps CG Manufacturers Prepare For New Sales Frontier

Orchestro Reveals Latest Release of Promotion Execution Management Solution

3 Social Media Trends in the Consumer Marketplace

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