Sales & Marketing

Couldn't make it to CGTs inaugural Consumer Goods Emerging Markets Forum this year? No problem! Executive Editor Kara Romanow put together a short list of key best practices that are imperative to succeeding in the BRICS and far beyond.

Daily downstream data, social listening, sentiment analysis, crowdsourced local intelligence, website traffic, hyper-local digital advertising it's all coming together to paint a picture of the individual consumer. Thus, consumer goods executives have a new mantra: "Thou shalt collect, analyze and act on a confluence of data."

Land O'Lakes announces it is working with Nestle to provide feed and forage training, nutrition services and laboratory services at Nestle Dairy Farming Institute in China.

Categories are not established by consumers but by retailers as a result of how they lay out their stores. That begs the question: How can you reconcile the differences between consumer-centric and store-related categories?

Cognitive computing will enable CPG firms to venture out far and plunge into the analytic depths of Big Data at just the right moment in history.

This transaction will build Whirpool's market position and enable sustainable growth in the competitive European region.

Consumer packaged goods (CPG) companies are under pressure. The complexity of their businesses has grown, with greater regulation and the pressures of globalization. At the same time, they must reduce cost and become more competitive or otherwise they might quickly become takeover targets.

Hormel Foods, the makers of the SKIPPY brand, are launching a new multi-faceted regional ad campaign.