Sales & Marketing

2014 Social Media Solutions
CGT pulled together a comprehensive listing of technology solution providers that can help meet the modern-day consumer goods company's social media platform, monitoring, measurement and engagement needs.
Mike's Hard Lemonade Goes All In on Digital?
In step with its target consumer, Mike's Hard Lemonade made the decision to trade in its historically TV-dominated marketing strategy for one that's 100 percent digital in 2014. This change will give the brand the opportunity to engage with its target consumers more frequently and be part of the two-way conversation.

The New Experience Imperative

It's a new world full of new consumers that need and want to be served in new and different ways. CGT's publisher Albert Guffanti sits down with Mark Osborn, Global Lead Consumer Products Industry Marketing with SAP, to discuss this new landscape of opportunity for today's consumer products marketers.
TOMS Partners With Bain to Accelerate Growth

TOMS Founder and Chief Shoe Giver Blake Mycoskie will continue as visionary of the company and remain the 50 percent owner of TOMS.
Mars Names President, Global Chocolate

The executive has established an impressive record of leadership and collaboration through various roles with Mars over the past 22 years.
The Forgotten Continent of Consumers: Africa

Selling to Americans is one thing, but how do product developers learn what the growing African consumer class wants?
O'Neill Gets Personal Online

When the company decided to launch its online channel, ONeill was determined to maintain that same level of observation and personalization across the Internet as it did in its brick-and-mortar stores even though it could no longer see its customers.
Energizer Changes Leadership for Planned Split

Energizer is overhauling its Finance organization in preparation for the planned separationof the Household Products and Personal Care segments.Amidst news of the current CFOs planned departure, find out who will lead the finance team in the details of this leadership transition plan.
NBTY Snags Former Coca-Cola Executive

NBTY names its new Chief Executive Officer, a 25-year consumer goods industry veteran coming most recently from Coca-Cola.
Snyder's-Lance Exceeds Innovation Targets

Revenue from new products in 2014 has been double that of new products in 2013 demonstrating the importance of its R&D Center.

2014 Social Media Solutions

Mike's Hard Lemonade Goes All In on Digital?

The New Experience Imperative

TOMS Partners With Bain to Accelerate Growth

Mars Names President, Global Chocolate

The Forgotten Continent of Consumers: Africa

O'Neill Gets Personal Online

Energizer Changes Leadership for Planned Split

NBTY Snags Former Coca-Cola Executive

Snyder's-Lance Exceeds Innovation Targets

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