Sales & Marketing

Closures of the manufacturing facility in California and yogurt facility in Massachusetts would have a combined impact on over 500 employees.

With the Spectrum transaction, P&G now has closed deals or reached agreements to sell 100 percent of its Pet Care business.

The acquisition expands WhiteWaves plant-based foods and beverages platform by adding a complementary brand with significant growth potential and new category opportunities.

The companies are partnering to set up WiFi on Coca-Cola machines and provide free internet access to impoverished communities in South Africa.

Some of the worlds largest global food and beverage companies strengthen their common commitments on responsible marketing to children with a new policy.

Tangible help is needed to target trade spending where it will be most effective. The primary consideration is how a TPM change initiative is conducted.

Newell Rubbermaid is 18 months in to a total marketing transformation that will unlock the potential of its more than 40 brands globally. In this exclusive interview, Chief Marketing and Insights Officer Richard Davies reveals how the company's investments in understanding a very diverse range of consumers will position Newell Rubbermaid as the preeminent consumer durables company in the world, and specifically accelerate its success in emerging markets

Is your company maximizing its engagement with the Millennial generation? New research reveals that most consumer goods companies are just beginning to put formal processes in place, with some interesting differences between smaller companies and large Tier-1 enterprises.