Sales & Marketing

This year promises to be a watershed for digital commerce. Conversations with 'digital leaders across industry segments have shown a remarkable turn in the last six to nine months. Personalization of all consumer interactions has clearly grown from an online-only context to an all-encompassing 'phy-gital'.

On April 29, 2015 during the 2015 Retail and Consumer Goods Analytics Summit, executives from the retail and consumer goods industries convened to understand how to take valuable insights and make them actionable. Here are some highlights of the event.

Anheuser-Busch Houston Brewery opened its doors to the public in April.

Effie Worldwide and the Path to Purchase Institute celebrated the winners of the 2015 Shopper Marketing Effie Awards on March 17 at the Shopper Marketing Summit. Thirteen campaigns received gold, silver or bronze awards after being judged best in class by several juries of marketing executives. We present summaries of the winning campaigns in the following case studies.

Lay's introduces Lay's MAXX this summer.

A new deal significantly expands the presence of solar lights in the NGO and humanitarian aid sector.

Brand owners must understand what is being said about their own brands, as well as their competitors' products, in order to succeed. These insights can then be used to respond quickly to both positive and negative online activities, so strategies can be developed to shape consumer perception. Here, two seasoned experts divulge the market strategies that can help drive business growth.

The collection of connections created when people tweet about popular brands can be analyzed and visualized to create a kind of aerial photo of the crowd.