MyWebGrocer Offers Next-Generation Digital Experience Platform
MyWebGrocer, a provider of digital marketing solutions to the grocery and Consumer Packaged Goods (CPG) industries, unveils the next generation of its Digital Experience Platform (DEP) for grocers and CPG manufacturers. The MyWebGrocer platform is the only complete DEP to power every interaction to engage, transact and retain grocery shoppers.
According to Nielsen’s recently published “The Future of Grocery” report, one-quarter of shoppers surveyed say they order grocery products online, and more than half (55%) are willing to do so in the future. Forward-thinking grocers and CPG manufacturers know they need a digital strategy to capitalize on this shift in consumer behavior. With offerings ranging from digital planning tools for shoppers, click and collect order fulfillment, mobile and social tools, and digital circulars, recipes, shopping lists and coupons, MyWebGrocer helps grocers of all sizes navigate the digital disruption happening in grocery retail.
In addition to its solutions for grocers, MyWebGrocer enables CPG manufacturers to activate consumers at the digital shelf by putting their brands in front of the largest digital audience of shoppers with measurable, contextual, personalized advertising based on intent and purchase data. Many large CPG companies leverage MyWebGrocer to bring their in-store shopper marketing campaigns to grocers’ digital storefronts.
According to Nielsen’s recently published “The Future of Grocery” report, one-quarter of shoppers surveyed say they order grocery products online, and more than half (55%) are willing to do so in the future. Forward-thinking grocers and CPG manufacturers know they need a digital strategy to capitalize on this shift in consumer behavior. With offerings ranging from digital planning tools for shoppers, click and collect order fulfillment, mobile and social tools, and digital circulars, recipes, shopping lists and coupons, MyWebGrocer helps grocers of all sizes navigate the digital disruption happening in grocery retail.
In addition to its solutions for grocers, MyWebGrocer enables CPG manufacturers to activate consumers at the digital shelf by putting their brands in front of the largest digital audience of shoppers with measurable, contextual, personalized advertising based on intent and purchase data. Many large CPG companies leverage MyWebGrocer to bring their in-store shopper marketing campaigns to grocers’ digital storefronts.