TLC Series to Become Shoppable in Real Time

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TLC Series to Become Shoppable in Real Time

By CGT Staff - 06/15/2015
When TLC airs new episodes of LOVE LUST OR RUN starting Friday, June 12 at 9/8c, viewers will be able to shop along in real time with style guru Stacy London in a new way through new Go2Buy technology from social shopping pioneer Stylinity.

Viewers can purchase items worn by Stacy and collaborators featured in the show by visiting TLC.com/LoveLustRun and Go2B.uy/@LoveLustRun, and through TLC's accounts on Twitter, Facebook, Pinterest, and Instagram as the show airs. Fans can view outfit photos and connect to "Buy Now" buttons for each product featured directly from their social feed, with secure check out on a retail site. No membership or app downloads are required to shop.

"TLC viewers are incredibly social and love to engage with us as they watch, often asking what Stacy is wearing and where they can get the products they like, and we are excited to answer that call in partnership with Stylinity," says Scott Lewers, senior vice president of Multiplatform Strategy, TLC. "Using this innovative technology, we are able to feature multiple links and showcase entire outfits for our viewers and, most importantly, deliver a strong complement to our programming."

Stylinity's patented Go2Buy platform allows brands to make social content instantly shoppable, embedding multiple links and sharing across any major social network.  Content is shoppable right from the social feed, or via a branded shoppable lookbook at Go2B.uy/@YourBrand. The product suite also includes the ability to empower, curate and track shoppable User Generated Content (UGC), Digital Rights Management for UGC, sponsored content program management and tracking, and analytics and insights.

LOVE LUST OR RUN is produced by True Entertainment for TLC.