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Sales & Marketing

  • Pfizer and Allergan to Merge in $160B Megadeal

    U.S biopharmaceutical company Pfizer Inc. and Ireland-based Allergan plc announce they will merge, in a historic $160 billion deal that could allow Pfizer to escape U.S. corporate tax rates by moving its headquarters to Dublin.
  • EU Consumer Rights Directive is in Effect

    E-commerce is the fastest growing retail market in Europe, despite the majority of online trade being limited to within each states own borders. Here, Matt Duncombe, partner at DLA Piper, explains how the EU Consumer Rights Directive (coming up on its 1 year anniversary) offers protection to consumers buying across borders and guidance to global retailers in managing their online sales. Specifically, Duncombe highlights nine aspects of the directive and discusses what they mean for online retailers.
  • Smithfield Foods' CEO to Retire

    Pork producer Smithfield Foods' Chief Executive Officer C. Larry Pope will retire December 31, 2015. Find out who will replace Pope as CEO.
  • Kellogg Debuts New Products

    Kellogg Company's U.S. brands will debut more that 40 new products in early 2016. Find out what hot trends the new items reflect.
  • ConAgra to Spin Off Lamb Weston

    ConAgra Foods, Inc. announces plans to spin off its Lamb Weston frozen potato products business into a separate public company.
  • Recap: 2015 Consumer Goods Business & Technology Leadership Conference

    Now in its 17th year, executives gathered in Orlando, Fla., to discuss the three pillars of growth: Insights. Innovation. Action. Here are some exclusive pictures and highlights from the live event.
  • Lotus Bakeries Gains a Sweet View of Forecasting

    A cloud-based TPM tool allows Lotus Bakeries North America to consolidate sales, finance and marketing efforts to understand how trade promotions impacted the overall business as well as collect critical data points required for an accurate forecast model.
  • Custom Research: Mobile Retail Execution

    CGT partners with Spring Mobile Solutions to take a closer look at external mobile applications used for sales, merchandising and distribution.
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