Heartland Food Unifies Demand Planning and TPM
Heartland Food Products Group, a global company in the production of liquid beverage enhancers and zero calorie sweetener products, has chosen and deployed the UpClear BluePlanner solution to support its Trade Promotion Management (TPM) process.
Heartland recently acquired the SPLENDA brand, growing its portfolio and team. Through this growth and a desire to optimize its business processes, Heartland looked to unify its demand planning and TPM needs through a rapidly deployable and easy to use SaaS/cloud-based system allowing for post-promotional analysis.
Heartland chose BluePlanner, an integrated Revenue Management solution that combines Customer Business Planning, TPM, Analytics, and Optimization. It gives Key Account Managers maximum visibility on performance of their individual accounts, while consolidating information for Sales Management, Finance, Marketing or Supply Chain.
Heartland recently acquired the SPLENDA brand, growing its portfolio and team. Through this growth and a desire to optimize its business processes, Heartland looked to unify its demand planning and TPM needs through a rapidly deployable and easy to use SaaS/cloud-based system allowing for post-promotional analysis.
Heartland chose BluePlanner, an integrated Revenue Management solution that combines Customer Business Planning, TPM, Analytics, and Optimization. It gives Key Account Managers maximum visibility on performance of their individual accounts, while consolidating information for Sales Management, Finance, Marketing or Supply Chain.