Sales & Marketing

Walmart is making moves to test drone delivery. Find out what the mega retailer wants to deliver.

Digital technology has had a tremendous impact on the way companies do business today, from enabling direct interactions with end consumers, to providing mobile communications to field sales organizations, and more. However, it's not enough to just put the word "digital" in front of existing processes.

Total Gym identified its phone communications and customer relationships as its greatest strength and wanted to find a way to bring this experience online, by using a new solution to identify shopper preferences and incorporate the latest e-commerce best practices.

Many consumer goods companies have already invested in trade management technology, but often fail to close the loop with post-event analysis and, therefore, never have the opportunity to elevate the discussion to a strategic level with retail customers. Here's how.

To help executives stay informed about their opportunity and investment options, CGT invites leading solution providers to showcase new technologies that promise to support strategic business and IT initiatives within consumer goods organizations.

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Nestle's Nescafe brand is one of the first to partner with Facebook to launch an immersive video.

With today's rapidly evolving technologies, upgrading or replacing an e-commerce platform can be a means of competitive advantage in the face of changing customer expectations. Here are four critical questions companies must answer before embarking on an e-commerce re-platforming initiative.

Seafood company Gorton's announces a commitment to simplify ingredients for all of the brand's items by the end of 2017. Find out how else the list of ingredients will change.