RB Driving Growth Through Data and Analytics
Nielsen and RB (formerly Reckitt Benckiser) announce that Nielsen will be the company's global measurement provider for retail and consumer information. Powered by a strong technology foundation, Nielsen will provide measurement and marketing analytics with a focus on RB's Powerbrands and Powermarkets within the Health, Hygiene and Home categories to enable RB to deliver on their outperformance goals.
The two companies have formed a significant new alliance where Nielsen will seamlessly support RB's strategy of driving faster growth through the use of data and analytics in their priority businesses around the world. With this new agreement, RB will have the tools to push for more accurate accountability of their marketing dollars in this increasingly digital, and personalized marketing world. Nielsen will bring its advances in technology and new measurement methodologies to support RB's business imperatives, helping deliver on their outperformance goals and ensuring RB stays at the cutting edge of measuring growth markets and channels.
The two companies have formed a significant new alliance where Nielsen will seamlessly support RB's strategy of driving faster growth through the use of data and analytics in their priority businesses around the world. With this new agreement, RB will have the tools to push for more accurate accountability of their marketing dollars in this increasingly digital, and personalized marketing world. Nielsen will bring its advances in technology and new measurement methodologies to support RB's business imperatives, helping deliver on their outperformance goals and ensuring RB stays at the cutting edge of measuring growth markets and channels.