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Sales & Marketing

  • Birchbox Launches Its Own Makeup Brand

    Birchbox has added its first in-house makeup, expanding into product development with the launch of LOC (Love of Color). Find out what the company plans for its private label line.
  • Hallmark Taps Mobile Omnichannel Sales Suite

    The global greeting card brand aims to boost sales and improve merchandising efficiencies across international operations with Pepperi.
  • Anheuser-Busch InBev Agrees to Buy SABMiller

    Anheuser-Busch InBev has agreed to buy its main rival SABMiller for $104 billion, creating a super brewery with sales of $55 billion. Find out the details of this potential mega-deal, which, if completed, would be among the top five acquisitions of all time.
  • Under Armour Seeks New CFO

    Armour's COO/CFO will be step down in February 2016, leaving the athletic apparel and equipment company on the hunt for their next CFO.
  • Three Steps Every CPG Company Must Take to Become a Digital Business

    Digital transformation is hard work. CPG companies must re-imagine the consumer experience, aligning their people, processes and technologies behind the scenes to deliver this experience. The following are three critical steps to take towards digital transformation.
  • Bud Light Introduces Smart Home Beer Fridge

    Find out what new smart technology innovation ensures Californian consumers will never run out of beer again.
  • Yankee Candle Personalizes Candles with Online Tool

    Find out how a new online tool from The Yankee Candle Company, Inc., lets consumers personalize candles.
  • 2015 Tech Trends Report

    CGT and Gartner Inc. team up to bring you the latest data on technology spending, adoption and trends in the consumer goods industry. The result: Companies are building the foundation for the future where the Internet of Things will keep consumers and businesses perpetually connected, through current investments in social, mobile, analytics, and cloud technologies.
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