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Sales & Marketing

  • Custom Research: Trade Promotion Optimization

    This month, CGT partners with AFS to understand how the industry defines TPO, what adoption looks like, and how initiatives are managed.
  • Frugal Innovations

    Suresh P. Bharadwaj, senior director and product head -- TradeEdge, EdgeVerve, explains how to address the challenges to achieving profitable growth in new markets.
  • GE Calls Off Electrolux Appliance Deal

    Find out why General Electric walked away from a $3.3 billion agreement to sell its appliances business to Sweden's Electrolux.
  • Nestle Launches Wellness Club

    Nestl Wellness Club provides subscribers with nutritional support based on data about their physical activity, dietary information and brain training scores, all of which are collated by a dedicated app.
  • Retailer-Supplier Collaboration is Alive and Well Action from the Front Lines

    Shifting market conditions and increasing competition continue to hit pressure points for retailers as a whole.Retailer-supplier collaboration can help overcome these challenges. Read on to find out how efficient operations help drive more effective promotions, increased on shelf availability, optimized inventory levels and better approaches to merchandising and category management.
  • Brio Ice Cream Appoints VP of Sales

    The newly announced candidate was most formerly Vice President of Sales at Celtic Sea Salt, where he led efforts that resulted in dramatic sales growth, including new accounts at major supermarket and retail chains, plus increased sales in the natural and specialty category.
  • ToolsGroup, Retail Velocity Partner for POS Demand Sensing

    The partnership is expected to open up Point of Sale (POS) demand sensing performance breakthroughs to a wide range of retailers, manufacturers and distributors that previously lacked access to near real-time POS data.
  • General Mills France Improves Hagen-Dazs Merchandising

    General Mills France, a subsidiary of General Mills, is deploying the Perfect Shelf to engage in new merchandising strategies for its Hagen-Dazs brand of ice cream.
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