Sales & Marketing

The mobile app company is rolling out three new marketing options that go beyond age and gender.

The $65 million investment will enable the company to better recruit, retain and develop talent across a range of science and technical disciplines.

IT Cosmetics was developed with leading plastic surgeons to provide women with problem-solving skincare and makeup products.

PepsiCo launches a new line of crafted sodas available in five flavor combinations that feature an unexpected twist.

Chris Hobson, vice president, Global Business Technologies at VF Corporation, writes about the companys latest complex technology project Acadia. With more than 30 brands, 63,000 associates, 1,500 retail stores and $12.4 billion in revenue, VF is highly diversified across brands, products, distribution channels and geographies. Here, the company creates one comprehensive technology platform that powers its back-end processes for all eight of its outdoor and action sports brands.

After market research reveals a wealth of opportunity for healthier alternatives, Talking Rain brand, Sparkling Ice, expands into the UK and Ireland.

For Hershey, the program helped the giant candy brand stay relevant to the millennial consumer; For Uber, the partnership helped increase brand recognition and awareness.

CGT presents its inaugural listing of solutions that help to manage detailed product content within the consumer goods industry. Plus, experts discuss how critical it is to share consistent product information in an omnichannel landscape.