Hain Celestial Unveils Strategy to Acquire Portfolio Brands
Organic and natural products company Hain Celestial Group, Inc. launched its Cultivate Ventures ("Cultivate") platform. The new strategic platform within Hain Celestial is dedicated to investing behind lifestyle brands, smaller portfolio brands and concepts as well as incubator opportunities, which the company believes will benefit from the larger scale and leverage of Hain Celestial's infrastructure and entrepreneurial roots while contributing to net sales and margin growth.
The Company plans (i) to strategically invest with a dedicated, creative focus for refresh and relaunch; (ii) to incubate small acquisitions until they reach the scale for the Company's core platforms; and (iii) to invest in lifestyle brands, concepts, products and technology, which focus on health and wellness. Cultivate's brands include:
BluePrint: A pioneer of cold-pressed juices, juice drinks and functional beverages.
DeBoles: A full line of pastas including whole wheat featuring Jerusalem artichoke flour and gluten-free varieties made with rice, corn and quinoa grains that are undeniably nutritious and delicious.
GG Unique Fiber: Slow-baked crisp, hearty fiber-rich crackers made with wheat bran and whole grain rye flour.
SunSpire: Confectionery line including snacking and baking products that are certified organic and made with Fair Trade certified cocoa ingredients.
Tilda: Pure basmati rice and other grain products.
Yves Veggie Cuisine: Full line of meat-free products for the health conscious consumer including nutritious vegan and vegetarian options.
Cultivate will utilize several teams, including marketing, sales and supply chain, to reinvigorate its brands. Taking the entrepreneurial mindset to heart, the teams are charged with treating each brand as a startup, to quickly innovate concepts, product lines and categories.
Beena Goldenberg has been appointed CEO of Cultivate reporting to Irwin Simon. In addition to her current role as CEO of Hain Celestial Canada, she will oversee Cultivate's mission to grow strategic investments and act as an incubator of small acquisitions until they reach scale for inclusion in the Company's core platforms: Fresh Living; Better-for-You Baby; Better-for-You Snacking, Better-for-You Pantry and Pure Personal Care.
The Company plans (i) to strategically invest with a dedicated, creative focus for refresh and relaunch; (ii) to incubate small acquisitions until they reach the scale for the Company's core platforms; and (iii) to invest in lifestyle brands, concepts, products and technology, which focus on health and wellness. Cultivate's brands include:
BluePrint: A pioneer of cold-pressed juices, juice drinks and functional beverages.
DeBoles: A full line of pastas including whole wheat featuring Jerusalem artichoke flour and gluten-free varieties made with rice, corn and quinoa grains that are undeniably nutritious and delicious.
GG Unique Fiber: Slow-baked crisp, hearty fiber-rich crackers made with wheat bran and whole grain rye flour.
SunSpire: Confectionery line including snacking and baking products that are certified organic and made with Fair Trade certified cocoa ingredients.
Tilda: Pure basmati rice and other grain products.
Yves Veggie Cuisine: Full line of meat-free products for the health conscious consumer including nutritious vegan and vegetarian options.
Cultivate will utilize several teams, including marketing, sales and supply chain, to reinvigorate its brands. Taking the entrepreneurial mindset to heart, the teams are charged with treating each brand as a startup, to quickly innovate concepts, product lines and categories.
Beena Goldenberg has been appointed CEO of Cultivate reporting to Irwin Simon. In addition to her current role as CEO of Hain Celestial Canada, she will oversee Cultivate's mission to grow strategic investments and act as an incubator of small acquisitions until they reach scale for inclusion in the Company's core platforms: Fresh Living; Better-for-You Baby; Better-for-You Snacking, Better-for-You Pantry and Pure Personal Care.