Sales & Marketing

Once Anheuser-Busch InBev seals its 79 billion pound takeover of rival brewer SABMiller, it could find itself party to other smaller deals, involving Castel Group, Coca-Cola and Anadolu Efes.

CGT presents its inaugural listing of solutions that help to manage detailed product content within the consumer goods industry. Plus, experts discuss how critical it is to share consistent product information in an omnichannel landscape.

Chris Hobson, vice president, Global Business Technologies at VF Corporation, writes about the companys latest complex technology project Acadia. With more than 30 brands, 63,000 associates, 1,500 retail stores and $12.4 billion in revenue, VF is highly diversified across brands, products, distribution channels and geographies. Here, the company creates one comprehensive technology platform that powers its back-end processes for all eight of its outdoor and action sports brands.

The intended goal for CPG manufacturers is to maximize demand and minimize out-of-stocks.

These ten women from PepsiCo, Mondelez International, Campbell Soup and more, stand out among the industry as consumer goods' most powerful women.

Mondelez International brand launches a national collaboration in honor of its 115th anniversary, rewarding fans every day through the end of the year.

The initiative intends to address the difficulty manufacturers face in deploying the latest digital technologies, such as real-time tracking, 3D modeling and visualization, and the Internet-of-Things, on a large scale.

Jeffrey M. Ettinger will retire on October 30, 2016 and James P. Snee will take over as the company's new leader.