The 5 Worst E-Commerce Sites

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The 5 Worst E-Commerce Sites

11/09/2016
It’s not just enough to know which retailers have the best online customer experience. Sometimes to understand the positive, it helps to know the negative.
 
That’s why Aspectiva, which analyzes user-generated content from across the web, examined the reviews of over 40 of the most popular e-commerce sites, reported Retail Info Systems News (RIS News).
 
While Barnes & Noble, Gap and Wayfair took the top spots, thanks to an abundance of positive reviews that focused on “fast service,” “prices,” and “easiness,” the retailers at the bottom of the ranking received a proportion of negative review for "prices," "customer service," and "damaged or missing items."
 
The five retailers that scored the lowest were outlined by RIS News:
 
Urban Outfitters. Over 190 reviews were examined for the apparel and accessories retailer. Urban Outfitters scored the lowest in customer service, with just 12% of the reviews examined categorized as positive.
 
Rakuten. The retailer did not receive one positive review for experience and just 9% of the customer service reviews were deemed positive.
 
FootLocker. Just 33% of reviews in the customer service category were deemed positive.
 
Fanatics. Nearly 400 reviews of the online retailer were examined for the report and just 27% of them overall were marked as positive.
 
1-880- Flowers. The online florist came in last place among the 40-plus e-commerce site examined for the ranking. Less than 25% of the reviews in the service, experience, company, and customer service categories were negative.
 
For the complete RIS News article, click here.

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